Who Benefits From A Highly Optimized Website? Short Answer:  Everybody! If benefits like higher search engine rankings, improved user engagements, longer onsite times, and MORE MONEY mean something to you.  Then you should understand that web speed is critical to the ultimate success or failure of your website. Most people have an understanding that their website shouldn’t be slow. If you asked somebody if they think a website should load quickly or slowly, 9 times out of 10 their answer is going to be it should load quickly.  A smaller number of people understand that their website NEEDS to