When users log into a WordPress site, they are typically redirected to the dashboard. However, for non-admin users, it might be better to send them to a custom page, such as a members-only area, a welcome page, or a user-specific dashboard.

In this guide, we’ll show you how to automatically redirect non-admin users to a specific page after login using a simple code snippet.

Redirecting non-admin users can help:

• Improve user experience by directing them to relevant content.
• Prevent users from accessing the WordPress admin area.
• Enhance security by limiting dashboard access.

To redirect non-admin users to a custom page, add the following code to your theme’s functions.php file or use the Code Snippets plugin:

• login_redirect Hook: Filters the URL users are redirected to after logging in.
• $user->roles: Checks the user’s role.
• home_url('/custom-page/'): Redirects non-admin users to the specified page.

If you want to redirect different user roles to different pages, use this modified snippet:

• Subscribers go to /subscriber-dashboard/.
• Editors go to /editor-dashboard/.
• Admins are redirected normally.

If you prefer not to use code, you can install a plugin like:

• Peter’s Login Redirect
• LoginWP (formerly Peter’s Login Redirect)

These plugins allow you to set up user-specific or role-based redirections without modifying code.

Redirecting non-admin users to a custom page after login improves user experience, enhances security, and ensures they land where they need to be. Whether using a simple function or a plugin, implementing this feature can optimize your WordPress site’s navigation.